Thoughts

February 19, 2008

Audience of 1

I heard someone say recently that there are 75 million blogs and 75 million blog readers. I love that. In fact, at times, I wish that this blog was private - that only I could read it. Not that I don't love you dear reader (I say as if you were there), but sometimes I want to put even more private thoughts down here - even rougher ideas. Yet, I hold back a bit b/c this is public (in theory, assuming an audience). And yet, there is some value in it's publicness (even assuming *no* audience) - it's the possibility of an audience that shifts the writing and motivates ongoing effort.

In my recent book, the publisher and editor greatly enhanced the work. It's much better than anything that you might find here b/c of the structure it offered. I think that the structure of the publicness of this blog enhances it in the same way - when compared with an imagined private blog with no audience.

January 19, 2008

Art as experience

I had something of a mini re-epiphany last night when I attended the  openGore_nickgraham ing of Pop-O-Ganda at Ampersand Gallery. The artist, Nick Graham, selected propaganda posters from the Maoist era and replaced faces with today's political icons. The thing is, he ordered these oil paintings over the internet from China - instructing the Chinese painter on which faces to paint where. Example at right.  Gallery Website here.

I had a great time at the gallery - talking to the artist - exploring the pieces - learning more about the story behind them - laughing at the artist's tongue in cheek writeups.

The thing is, I would never buy one of these pieces to put in my home. Yet, I thoroughly enjoyed the experience of going to the gallery.

The point being - that I was reminded that the act of experiencing art can be just as valid of an online activity as purchasing it. Yet, as far as I know, there is no real way to experience art online right now. There are some sites - mostly for museums - that come close - but most are just a pale approximation of what's possible. After this epiphany, I endeavored to focus more on the experiential angle of my startup idea - treating it as an equally as valid - and perhaps monitize-able component of the biz.

Another thought I had was that there may be an opportunity for galleries to better monetize the experience - other than by simply selling drinks...

December 05, 2007

Is Wikipedia Art?

My friend Lewis just got a job at a law firm. He’s an artist. Fed up with low pay, but most importantly, it seems, with the role of art in our lives. In a discussion we had the other night, in sum his perspective is that art – what is considered high art – is nothing more than creating surprise – an odd combination of visual and intellectual masturbation.

Lewis is an artist. A good one. A really good one. But he wanted his art to generate more than a discussion among dilettantes. He got into it for the same reasons that many artists seek the profession – for the chance to change people’s minds – to perceive a wrong in the world and to address it.

But he finds art unhinged from the ability to change the world. Why not choose music or political activism instead? These are much more direct routes to social change. To create art, you need to abstract and obscure. To say what you mean is not to join the ranks of the world’s top artists. To speak in this pantheon, your work must hearken the erstwhile masters, move beyond them, and make an iconoclastic statement. This effort necessarily leaves the common folk behind and removes art from the realm of social change.

To these comments, I vociferously disagreed. Look to pointillism and impressionism. These movements changed the way that we understand the world. They altered the very connections between our eyes and brains – transforming our powers of perception. And what of Guernica? A painting that protested Franco from beneath his nose. Lewis protested that a) these were art events of years past, and b) these don’t compare to mass social movements. That art does not have the power of other means of changing minds.

And while I’m still not 100% on board with this understanding of art, the conversation did raise some interesting ideas that percolated to consciousness during my run today. What if high art is Wikipedia? Not the individual pages, but the conceptualization and realization of the idea itself?

By one definition, art is simply the product of human creativity. Anything can fulfill that definition, from pet rock to Muncheechee. That definition is shite. In fact, as I look through various definitions of art, each one is shite, such as this from dictionary.yahoo.com: “The conscious production or arrangement of sounds, colors, forms, movements, or other elements in a manner that affects the sense of beauty, specifically the production of the beautiful in a graphic or plastic medium.”

It very much depends on your definition of art – but I’m coming at it from a motivational standpoint. The artist wants to change how you perceive the world. Artists make art to influence minds. And so here is Wikipedia – changing the way that we perceive and create knowledge – making it a product of the many, rather than that of the experts – shifting our perspective. Is this effort not that of an artist? Is Wikipedia art?

So if you’re an artist, can you become more efficient at your chosen task by looking to Jimmy Wales rather than Picasso?

Let’s say you want to comment on and affect the fiber of our society. Will you paint or create an online application that shifts the balance of intellectual power? Maybe our definition of art is too locked in the past. And the word is problematic because it implies or relates to “beauty” as the quoted definition above indicates. When, we all know that art has nothing to do with beauty – Thomas Kinkade has to do with beautiful scenes of cobblestone brooks – and is this art? I think it’s décor. And yet, like Kinkade, even our modern day Picassos are relegated to décor. This role is not where art intends to be. 

No, we need to redefine this term – to modernize it – to restore its intent – to rescue it from the Art Basels of the world and to understand it in the context of transformational ideas - the products of which are currently trapped in the language of business.

December 01, 2007

biggest art party

Was just reading this article in the WSJ about Art Basel in Miami Beach. A couple of interesting things:
1. People go for the party. This is not surprising. It's like 111 Minna st. People go to see and be seen and there happens to be art there. And people buy it. Reinforces the idea I have about selling art online - which is that it *also* should be a party. Art may sell when listed on a page like a row of DVD players, but the market is just not going to grow in the same way that other online markets have grown without this added element.

2. The party is growing. Art is pre-selling out. People love it. Younger people are buying. Christies had their best year ever. The art market is on the rise.

3. When I told my friend Jan about my new project, she mentioned that artists in China are dying for representation. And that really got me thinking. These art faires have an "asian art" category, but that's so short sighted. Chinese artists aren't all painting cherry tree blossoms on mountain tops. In addition to the fact that an "asian art" category verges on racism, it misses the fact that there is some great art out there at very reasonable prices that's not making its way to the eyes of buyers. There's an opportunity here to use the web to bridge these artists with buyers. You'd need some neat system to get around the language issues...

November 28, 2007

Awesome studio

My friend Joseph just turned me on to this:
http://www.adobe.com/products/studio/experience/

Wow - that's cool. Imagine if you could build this kind of thing with no tech expertise, no green screen, and with products for sale in the space...

Virtual World Lexicon

I've been thinking & reading about virtual worlds a lot recently - wrote a chapter about them in my upcoming book - and interviewed mitch kapor - one of the early investors of second life (and a visionary in his own right) - all the research seems to point to the web becoming more like a virtual world environment. Kapor thinks it's inevitable. It sure looks like Google Earth or something of that ilk will become the default search environment.

I've been trying to think of what comes in-between modern day web sites and Second Life. SL is like a giant leap forward. It goes too far. It's too game-like and impractical. It's not a usable environment for most people. Google Earth is a lot more usable - but there's still a download and significant barrier to entry. The addition of Google Street View to Google Maps may be an indicator that the in-between step is a photography-based representation of  reality. But I wonder if that's flexible enough to provide the kinds of benefits that virtual worlds have the potential to offer. It may be - but I think there's another option - another type of in-between that is less game-like than Second Life, less real than Google Earth/Street View, and more immersive than the standard web pages of today.

However, the first problem with describing this concept to people - or talking about building it - is the virtual world lexicon. The terms "virtual world" and "avatar" have too many connotations. Born in Stephenson's Snow Crash, they define a Second Life like experience. So, to begin building this virtual world lite, I think we need new terms.

I have some boring ones: "immersive web" and "person marker" - I'm sure someone can think of something catchier, but I'm using these to start. The "immersive web" indicates that this environment is more than just "rich media" - it's has the sense of a physical place that you can enter - you can, in fact, immerse the digital representation of yourself which I'm calling a "person marker." Again, "avatar"  reminds people of a game-like fantasy figure. I'm using "person marker" in a vein similar to Google's "placemarks." It implies that there is a person in a space. It indicates presence, without implying anything like an avatar in the traditional sense. And it's critical that we have the presence of people in these immersive spaces - it's the missing link between the web pages of today and over the top virtual worlds like Second Life.

November 26, 2007

You don't even need to sell it.

There's a business model for art galleries that don't even sell art. They can earn revenue from sharing an experience. For example, say you have a personal collection of art for your home...and you love it. You would never consider selling any piece of it. You could make an online gallery that leads a visitor through your personal collection - talking about why you love each piece. The visitor enjoys the experience of visiting your personally curated art collection - the gallery (or web site) owner earns revenue through ads and selling related gear along the way...

October 12, 2007

Everything is not enough

There's an article in the WSJ today about Ebay trying to lure back lapsed buyers (B1. Oct 12 2007). It seems that people are turning away from the online merchant because it's cluttered, confusing, hard to find quality merchandise, and not a trusted environment.

Ebay has one thing: everything. That's not enough.

They should take some lessons from Facebook. It's simple, clean, easy to use, and most importantly, cultures an environment of trusted individuals. If Ebay had this kind of community surrounding its products, they'd be better positioned to retain customers - and would probably need to spend a lot less time developing policies and technology to combat scams. In fact, they are adding some social features already - can they do enough to meet the needs of the art buyer? Doubtful.

Art is an emotional product. It has everything to do with the personality of the seller (or creator) - in an environment where there's little trust, it's not going to sell well.

September 28, 2007

Collective Symphony

I just read this:

"Even so, the collective is nowhere near being able to compose a symphony or write a novel"

from an old critique of Wikipedia. And was thinking - why not. Why not try. I've come across various collective novel writing efforts and i think they suffer from the fact that there's too much to read. In music or art however, the effect is much more immediate. You could compose a bar and then press 'play' to hear it. You could add a stroke to a canvas and see it. A few weeks ago at Burning Man, I wandered past a collective painting (will try to find a photo I took of it and add to this post). I found the piece beautiful.