Reading Notes. Landscape of Persuasive Technologies

From: The Landscape of Persuasive Technologies. May 1999

• there are 12 domains for which persuasive techs have potential. 4 top are: marketing, health, saftey,  enviro conservation
  • Most of these latter 3 address non-controversial topics
  • Marketing is the most widely used. Promotes buying of services/products & brandbuilding. Generally Web sites that use strategies that are variations on a theme of tactics that work in real life.
• most existing PTs address teens and pretees
• Three general categories
  • desktop: most common. desk-bound. = limited
  • artifacts: portable.
  • environment based: built into rooms or spaces
• Strategies
  • positive feedback: compliments
  • role playing: acting out scenarios with others helps behavioral change - facilitated by virtual worlds
  • simulating experiences: allows people to draw their own conclusions and adopt appropriate behaviors
  • monitoring or tracking activities
  • creating environment of discover: fantasy, control, positive feedback
  • motivating virtual groups: competition, recognition
  • tailoring informaiton